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Advertising Appeals Aim For The Audience - 1077 Words

Different strategies are used in all advertisements. Every aspect of the advertisement is strategically planned to appeal to the audience. For example, an advertisement that does a great job of using sex appeal to reach its audience is â€Å"Carl’s Jr all natural burger†. This ad appeared during the super bowl forty-nine, and it was a big hit. The ad features ,22-year-old model buxom, Charlotte McKinney. Throughout the video it shows her walking through the town and appearing as if she is nude. She gets all the attention from the guys in the town as she saunters past. in one scene there’s a man reaching for a tomato as she walks by, she turns around and gives him a flirty look and it emerges as if he is grasping her gluteus. At the end she appears in a bikini nearly nude â€Å"I love going all natural,† she purrs, opening wide to take a bite out of a big, juicy, â€Å"all natural† hamburger. Advertising appeals aim to influence the way consumers vie w themselves and how buying certain products can prove to be beneficial for them. The message conveyed through the advertising appeals influences the purchasing decisions of consumers. In this case, the advertisement was aired by Carl’s Jr fast food restaurant to advertise their new â€Å"all natural burger†. It was aired during the Super bowl because majority of the audience, men and woman, are watching the game. And it makes it easy for them to put their product out because most people that watch the Super bowl just watch the commercials. SexShow MoreRelatedThe Importance Of Advertising1149 Words   |  5 PagesAdvertising is an essential for today’s business firms. The intention of advertising is to enhanced sales in the goods and services by capturing the attention of the people. The goal of advertising is to make awareness in the people minds. In Jib Fowles article, Advertisings Fifteen Basic Appeals, he addressed about how advertisers try to sell goods a nd services by posting messages through either observed or written messages. According to Jib Fowles, â€Å"Advertisers want to circumvent this shellRead MoreUse of Logos, Ethos, and Pathos for Rhetorical Appeal in Advertising1020 Words   |  4 PagesRhetorical appeal is intended to persuade individuals to think a certain way, conduct themselves in a certain manner, or the purchase particular products. Unlike speech in which an individual relies on their persona and content of speech to get their point across to an audience or consumer, advertisements use images to enhance the impact and appeal of logos, ethos, and pathos. One of the most influential advertisements that is frequently shown on television that use these three appeals is the AmericanRead More Advertisers Sell Images Not Products Essay1207 Words   |  5 Pages The definition of advertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertiser’s aim is to make the product look as good as it can through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one out of four people in Australia buy a product because of the image shown in the advertismentRead MoreEssay on An Analysis of Two Leaflets971 Words   |  4 Pagesto rent a McCarthy Stone retirement apartment, the second is advertising hiking holidays in Ireland. The former of these leaflets came through my letterbox, and is aimed at retired pensioners. The latter, I got from a travel agency. It is aimed at 18-30 year old trekkers. I don’t think one would find these leaflets anywhere else because they are very specific in both their aim and their target audience. 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The ad uses numerous strategies such as violent images and thought provoking captions to not only appeal to the audience’s values, but also to create an impactful impression that pushes their product to the next level. The ad pictures a man who appears to be in his late teens, early twenties, sitting on a couch with a pixelated gun to his temple.Read MoreIntroduction to Emotion1205 Words   |  5 Pagesknotting in our stomachs, etc. when we feel an emotion. Emotions amp; Advertising Emotions are arguably defined as bodily changes, together with mental change, influencing one s decisions, sometimes out of the normal pattern for the individual, used particularly in reference to buying behavior. Advertisement is full of appeals. I believe there is hardly any advertisement, which has not appeals to make. General appeals include featuring product, drives amp; instincts (needs), motives, emotionsRead MoreAnalysis of an Audi Car Advertisement Essay1373 Words   |  6 Pages Advertising is a media form which aims to seek huge influence over its audience in order to sell the product that they are promoting. Advertising is a complicated and extremely difficult business where many different people have to work long and hard in order that the viewer wishes to purchase their product once he has seen it. Adverts are made in advertising agencies and one advert usually takes around a month untilRead MoreAdvertising Essay1083 Words   |  5 PagesAdvertising There are millions of people in the world, all of whom are potential car buyers in the car companies eyes, resulting in highly competitive advertising. These companies need to appeal to all groups of people, so for certain people, they will advertise a certain car. For another car they have created, they will appeal to another target audience. The most common target audiences are students, business men, women, Read MoreThe Advertisements Made By Oral B, Colgate, And Crest Use Color1332 Words   |  6 Pages movement, and appeals in various ways in order to have specific effects on their intended audience. These three ads, all in print or video format, aim to garner positive reactions from their viewers and to have a memorable effect. By formating their advertisements in differing styles, these agencies are attempting to ensure that their product will be impactful and successful in the marketing industry. These three advertisements utilize color in varying ways to make their audience associate certain

University Store Case Free Essays

FIFO or LIFO In the case, the university Store provided plenty of goods and services with various costs. They frequently have their costs, selling prices and discounted prices changed. This process would contain a large amount of work since the Store kept large number of books. We will write a custom essay sample on University Store Case or any similar topic only for you Order Now Although the Store has planned to record data by establishing a new software system, they used the retail method easing and simplifying inventory tracking. Comparing the FIFO or the LIFO method, the retail method would be the better to value Inventory with two major reasons. One reason is that GAP would accept the report under the retail method. While applying the FIFO or LIFO method, the Store would calculate historical percentages to estimate ending Inventory cost. However, they would use the â€Å"current cost-to-retail† ratios, which are more acceptable and reliable for GAP financial report. The other is that the Store could be easy to record inventory. The Store could record numbers including the total cost and purchase retail value, costs and retail prices, and total sales in a period. Also, the Store sometimes marks up the original sale prices, which should be marked down before calculating ending Inventory. By acquiring same Information, cost-to-retail percentage in FIFO or LIFO method are able to be calculated with omitting beginning inventory or only using beginning inventory respectively. Causes and Procedures for Inventory Obsolescence The Store realized that they needed to consider the inventory obsolescence problem. They have found the large volume of â€Å"inactive† books, which could re-adopt in the next semester or could not be returned to publishers. The major causes of this problem could be divided Into four parts. Firstly. E turnover rate of returns manager was significantly high in the recent years, causing difficulties to clear the unneeded textbooks before the new edition published. If the textbooks became obsolete and unable to be returned to publishers, they would be stored in the bookstore or the warehouse, making losses in the financial report. The first procedure to improve the problem could be to find the reasons of high turnover rate like large workload, hig h-pressure environment or unexpected salary. Then, the Store should address the problem with different strategies depending on the reasons. Secondly, the Store distributed little employees to work on arranging the inactive textbooks since total employees were insufficient. This problem caused the obsolete books would stored increasingly making financial losses. To solve the problem, the Store could recruit more employees in order to pay more attention on the Inactive textbooks If the Store has ability to hire more. Moreover, the Store tried to actively pay back the used books In order to lower costs. TLS caused the Store would possibly obtain the unneeded books, which professors would stop using next semester. These textbooks would be unable to return to the publishers and would become losses for financial reporting. The procedure solving the problem could be firstly asking professors or teachers whether the used textbooks would be continually used in the future. Next, the Store would be able to decide which book should pay back depending on their requirements and recommendations. Last but not least, the would lower sales of textbooks recently. If the Store obtained the same number of a specific textbook with decreasing usage, the books would become inactive causing financial losses. In order to solve the problem, the Store could establish a survey about the decreasing demands or possible cancellations of the books. After that, they could estimate the future inventory of fewer books with low demands. Inventory Practices Cause Misstatement Risk of Inventory While calculating the inventory value, some practices would possibly increase the risk of misstatement. At first, errors would appear in recording different costs, selling prices and price changes in sale while organizing hundreds of products. The Store should arrange at least two employees to check the values are correct although they eve already faced the problem of insufficient employees, which would cause individual workload increases. Secondly, the part-time workers with insufficient training and frequent turnover rate would create calculating mistakes. Although heavy reliance of part-time employees could lower the operating cost, it would increase the risk of inventory misstatement. To detect this possible misstatement, the Store should hire more full-time employees or provide a position to monitor the process of switching different part-time employees. Also, the revisions of college extols were published more frequently, which increase the risk of inventory misstatement. The Store needs to obtain the information about the time the revision would be published in the future and content comparison with old version. Likewise, the textbook demand is hard to determine or estimate since currently students are able to purchase cheaper from different sources like friends or online. The Store can provide some promotion or sale to attract the students. It can obtain small volume of inventory, and then decide to purchase more depending on the demand. How to cite University Store Case, Papers